Strategy

Clariden Leu Unveils New Branding, Merger on Track

Stephen Harris 4 September 2006

Clariden Leu Unveils New Branding, Merger on Track

Clariden Leu has unveiled its new logo and corporate branding. The new logo has dark blue lettering with the face of a lion in red between t...

Clariden Leu has unveiled its new logo and corporate branding. The new logo has dark blue lettering with the face of a lion in red between the words.

The new bank, the merger of Credit Suisse’s independently run private banks, Clariden, Bank Leu, Bank Hofmann, Banca di Gestione Patrimoniale, and Credit Suisse Fides, a securities dealer, will be launched in January 2007, subject to regulatory approvals.

First half net profits at Bank Leu have risen 50 per cent to SFr138.2 million on 34 per cent higher revenues of SFr277.7 million.

The combining banks currently have around SFr120 billion of client assets.

About 200 positions out of the combined staff total of 1,800 will be lost, mainly through transfers to Credit Suisse and natural attrition.

Bernard Stalder, Clariden Leu's chief executive-designate, said preparations for the merger are on track, despite "some differences" of view between the parties involved.

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