VP Bank, headquartered in Liechtenstein, is an example of a number of European private banks that have pushed into the Asia-Pacific wealth management market.

VP Bank Ltd Singapore Branch celebrates 15 years since it was established in Singapore in 2008.

The bank is marking this milestone by having a grand opening of its new office at Singapore's latest "game-changing" development, Guoco Midtown. Its presence there is a solid reaffirmation of the bank’s steadfast commitment to sustained business growth and success in Asia, it said in a statement yesterday.

The European bank said its choice of Guoco Midtown – widely marked as Singapore's next iconic development – reflects the bank's "pioneering and innovative spirit".

Guoco Midtown has a business networking club – the Network Hub – which aligns well with the bank's drive for alliance and partnership opportunities within a larger and more diverse business community. At the same time, VP Bank recognises that a future-focused development, such as Guoco Midtown, embraces a strong environmental, social, and governance (ESG) proposition in sustainability and wellness, reinforcing higher productivity and morale of its growing talent base which are instrumental to the long-term success of the organisation.

"Asia remains one of the key strategic focuses for VP Bank," Paul Arni, Group CEO of VP Bank, said.

“With Asia on the cusp of the biggest ever inter-generational wealth transfers, the opportunities in wealth management are immense. VP Bank has both the right talent and environment to seize these opportunities,” Pamela Hsu Phua, CEO Asia of VP Bank (pictured below) said.