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The Super-Rich As Aristocracy - How Much Does This Matter?

Chris Hamblin

12 September 2013

We live in an age of widening economic inequality. It is most striking in the US and the UK but it is happening in Communist China, in Russia and even in supposedly egalitarian social democracies such as Sweden and Norway. This, at least, is the view of Chrystia Freeland, a wealth analyst and author, expressed at a recent TED conference in Edinburgh.

She said that in the 1970s the uppermost “one per cent” accounted for about 10 per cent of the annual income of the US, whereas today their income has more than doubled to above 20 per cent. Even more striking, she thought, was the trend at the very top of the income distribution ladder. The 0.1 per cent in the US today accounts for more than 8 per cent of the national income. They are where the “one per cent” was 30 years ago.

The Sage of Omaha

In 2005 Robert Reich – who had been the secretary of Labour in the Clinton administration of the 1990s – analysed the wealth of two very rich men - Bill Gates and Warren Buffett. He found that it was equivalent to the wealth of the bottom 40 per cent of the US population – 120 million people.

Buffett – himself no mean watcher of the wealth phenomenon – likes to point out that in 1992 the combined wealth of the people on the Forbes 400 list – and this is the list of the 400 richest Americans – was $300 billion. Chrystia Freeland continued: "You didn't even need to be a billionaire to get on that list. Today that figure has more than quintupled to 1.7 trillion. I probably don't need to tell you that we haven't seen anything similar happening to the middle class, whose wealth has stagnated if not decreased.”

“We're living in the age of the global plutocracy, but we've been slow to notice it. What's driving it? One set of causes is political. Lower taxes; de-regulation, particularly of financial services; privatisation; weaker legal protection for trade unions; all of these have contributed to more and more income going to the very top,” she said.

Crony capitalism

"A lot of these political factors can be broadly lumped under the category of “crony capitalism” – political changes that benefit a tiny group of well-connected insiders but don't do much good for the rest of us. Getting rid of crony capitalism is incredibly difficult. Think of how hard reformers of various stripes have tried to get rid of corruption in Russia over many years, or how hard it is to re-regulate the banks, even after the most profound financial crisis since the Great Depression. Or even think of how difficult it is to get the big multinational companies – including those whose motto might be `don't do evil’ – to pay tax at a rate even approaching that paid by the middle class," she said.  

Her words echoed the famous utterance of journalist and book author Chris Hedges, who was commenting in 2011 on the fact that no bankers had gone to jail in the US for causing the crisis of 2008: "In today's political system, there is currently no way to vote against the interests of Goldman Sachs."

Freeland thought that crony capitalism was one obvious cause of income inequality and stated that it was universally unpopular – a view shared by the right-wingers in the Tea Party to the left-wingers of Occupy Wall Street. "After all, no-one is actually in favour of crony capitalism, " she said. As she did so, she also acknowledged the legitimate fears that "arrivistes" and other high-net-worth individuals had when they heard militant talk about income redistribution, in the same way that someone who had hoarded food wisely for a bleak mid-winter might fear militant talk of food redistribution.

The twin engines

When she looked at the economic causes of surging income inequality, she was in no doubt what they were: "Globalisation and the technology revolution, the twin economic transformations that are changing our lives and transforming the global economy, are also powering the rise of the super-rich."

This, however, was where her argument started to become opaque. She did not define the meaning of "globalisation," an ambiguous word at the best of times. The nearest she came to doing so was when she spoke of i-Phones, dishwashers and T-shirts being made by globalisation, implying that the replacement of cheap goods in established industrial countries by cheaper goods among the manufacturers of poorer, developing countries was something revolutionary rather than the 19th Century phenomenon with which economic historians are so familiar. She did, however, refer obliquely to the phenomenon that has often been discussed in these web-pages: the rise among ultra-high-net-worth individuals of "new money" from entrepreneurs, especially those with stakes in large corporations.

She commented that anyone with a good idea now had "almost instant, almost frictionless access to a global market of more than a billion people," a phenomenon that certainly is fairly new and global. She linked this to the rise of celebrity and "superstars" in every field, including law and dentistry. The one example she gave was of Bernard Touati, a celebrity dentist who services other celebrities including film stars and Russian oligarchs.

Changing the rules of the game

When looking on the dark side of this phenomenon, Freeland thought that it was only too easy for what one might call "meritocratic plutocracy" to become crony plutocracy. She cited the Amazons, Apples, Googles and Starbucks of this world as corporations that allegedly manipulated the international tax system to lower their tax bills massively, but went on to claim that the problem was wider than this.

"Why stop at just playing the global political and economic system as it exists to your own maximum advantage? Once you have the tremendous economic power that we are seeing at the very top of the income distribution and the political power that inevitably entails, it becomes tempting as well to start trying to change the rules of the game in your own favour. It's what the Russian oligarchs did in creating the sale-of-the-century privatisation of Russia's natural resources. It's one way of describing what happened with the deregulation of financial services in the US and the UK," she said.

Towards a new aristocracy

A second matter that worried Freeland was the ease with which the world's meritocratic plutocracy was becoming an aristocracy. "One way of describing the plutocrats is as `alpha-geeks’. They are people who are acutely aware of how important highly sophisticated analytical and quantitative skills are in today's economy. That's why they are spending unprecedented time and resources educating their own children,” she said.

"The middle class is spending more on schooling too, but in the global educational arms-race that starts at nursery school and ends at Harvard, Stamford and MIT, the 99 per cent is increasingly out-gunned by the `one per cent’. The result is something that economists Alan Krueger and Miles Corak call the `Great Gatsby curve’.

This phenomenon deserves some explanation. This is a chart that plots the positive relationship between inequality and intergenerational social immobility in several countries around the world. Krueger, the chairman of the US Council of Economic Advisors,  introduced the world to it last year in a speech he gave at the Center for American Progress on 12 January. On the X axis he placed income inequality, with countries like Denmark and Sweden on low figures and the South American countries at the high end towards the right.  On the Y axis he placed "intergenerational earnings elasticity", a phrase which denotes a statistical correlation between a parent’s economic standing and his children’s. The higher the intergenerational elasticity, the less social mobility a society offers and the more of a role childhood upbringing plays when compared to individual talents and capabilities.

The curve - actually a very straight line with various countries either side of it - showed a fairly steep upward incline from low figures for both X and Y axes up to high figures on the right of the graph. These figures, often replicated by other statisticians, demonstrate that as income inequality increases, social mobility decreases. Corak, on whose work Krueger partly based his findings, has plotted the same curve with figures from a wider set of countries than Krueger's. Freeland summed up the findings with the pithy phrase: "The plutocracy may be a meritocracy but, increasingly, you have to be born on the top rung of the ladder to even take part in that race."

The hollow middle class

One of the subjects that has most fascinated American academics for the past decade is the alleged stagnation of the fortunes of the middle class since 1970. (Some commentators argue that this stagnation does not take account of changes to household sizes in countries such as the US.) Middle-class numbers are burgeoning in China and India, however.

Freeland warned: "In contrast with the industrial revolution, the titans of our new economy aren't creating that many jobs. At its zenith, General Motors employed hundreds of thousands; Facebook has fewer than 10,000. The same is true of globalisation. For all that it is raising hundreds of millions of people out of poverty in the emerging markets, it's also outsourcing a lot of jobs from the developed Western economies. Since the late 1990s, increases in productivity have been decoupled from increases in wages and employment. That means that our countries are getting richer; our companies are getting more efficient; but we're not creating more jobs and we're not paying people, as a whole, more."

This finally seemed to point to a definition of "globalisation" at last: the phenomenon of offshoring labour and creative talent by means of modern telecommunications, especially when organised by world-girdling corporations. The lesson that Freeland drew from the rise of the meritocratic plutocracy that oversees this phenomenon was that the populations of the West had to reach a "new New Deal" with their governments. Reality, however, shows that in the BRIC (Brazil, Russia, India and China) countries and others, there is an explosive growth in the ranks of the middle classes even though the super-rich are also becoming even richer. Social mobility is not dying everywhere, except perhaps at the very top.

Chrysta Freeland is the author of "Plutocrats: The Rise of the New Global Super-Rich and the Fall of Everyone Else."