The role, which is newly created, is designed to help expand the CxB platform in APAC, for example bringing BlackRock’s investment capabilities to wealth clients and deepening the offering for clients at Citigroup.

Lim, who is based in Hong Kong, reports to Andrew Landman, BlackRock’s deputy head of APAC and head of wealth for APAC, and Rob Jasminski, global head of Citi Portfolio Solutions Powered by BlackRock.

With three decades of wealth and asset management experience, most recently Lim was regional and Hong Kong head of discretionary, funds and exchange-traded funds at HSBC. She has served in senior regional leadership roles at JP Morgan in Hong Kong and Singapore, as well as senior portfolio management roles at Sumitomo Mitsui Asset Management.

The CxB business, which was launched in late 2025, runs about $80 billion in assets for Citigroup’s private banking clients globally. The platform combines the investment advisory and planning capabilities of Citi with the investment management and technology strengths of BlackRock, cantered on a whole portfolio approach.