continues to vaunt its wealth management capabilities with the third phase of a campaign called "Now's Your Time for Wealth."
The UK-listed bank, earning the bulk of its revenues in markets such as Asia-Pacific, is partnering with dentsu Singapore to “deliver an integrated, full-funnel media strategy powered by AI-driven innovation and contextual engagement across key markets.”
For example, the campaign uses AI-driven performance insights to work out the most creative ways to spread the message across various channels, while also keeping humans in charge.
The campaign uses live market changes and audience signals to trigger content and engage audiences. It also uses digital platforms for specific markets to deliver personalised experiences. Platforms include Naver Korea, YiCai China and LINE Taiwan.
"Today's affluent investors are navigating an increasingly interconnected world, creating greater demand for trusted expertise and seamless cross-border support,” Haymans Fung, global head of marketing, wealth and retail banking at Standard Chartered, said.
To see the second phase of the campaign, launched in December last year, see here.
