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Barclays Private Bank Makes Return With Singapore Booking Centre
Amanda Cheesley
5 September 2026
(An earlier version of this article was published on 4 September. This article adds editorial commentary, background.) Source: Boston Consulting Group Wealth Report 2026 “The launch of our Singapore booking centre marks an important milestone in delivering our growth strategy, it enables us to bring the full breadth of Barclays’ expertise to our clients, and reflects our investment in key international wealth markets," Sasha Wiggins, CEO, Barclays Private Bank and Wealth Management, said. "As wealth becomes increasingly global, clients are looking for partners who can support them seamlessly across generations and jurisdictions. Singapore is one of the world's leading wealth hubs, and this investment strengthens our ability to serve internationally-connected clients while reinforcing our long-term commitment to Asia-Pacific.” “The new platform makes it easier for clients to access the full breadth of Barclays’ capabilities through one integrated team," Annabelle Bryde, head of Barclays Private Bank International, added. "Whether clients require lending, investment advice or support with complex family wealth and succession planning, we can connect them to the right expertise across the bank. It is a powerful example of our one Barclays approach, helping us deliver more seamless and integrated solutions for clients wherever they are in the world.” Alexander Harrison, country CEO, Singapore, and interim head of Private Bank Singapore, Barclays, added: "The launch of our booking centre reflects Barclays’ long-term commitment to the market and our ambition to serve increasingly international client needs. We are uniquely positioned to support clients whose businesses, families and wealth span borders through one integrated bank, bringing together the capabilities of our global franchise to help them navigate opportunities across markets and generations.” Barclays issued its second-quarter financial results here. (Editor's comment: To have returned to such an important wealth management centre after a decade shows how, whatever may have been the forces at work a decade ago, Barclays' management realised the logic was clear. The data about the city-state's cross-border flows are an example. By 2030, Boston Consulting Group reckons Singapore will see $3.3 trillion, putting it firmly in third spot. With other financial hubs having their wobbles (Dubai), Singapore remains one of the brightest spots. This is, however, an expensive city in which to do business. Barclays may have felt that the price of sending bankers back and forth to the city was becoming increasingly undesirable when it made more sense to have a more committed booking centre on the ground. The bank competes against a range of big-name international banks such as UBS, Citi Private Bank, BNP Paribas, JP Morgan and HSBC, along with the domestic players of DBS, Bank of Singapore and UOB. This news service will keep a close eye on net inflows into Barclays' Asian business, to the extent that it chooses to disclose them. A decade on, the gravitational pull of Asia for western banks proves as strong as ever.)
earlier this year, Singapore is already the world's third-largest cross-border financial centre, behind Hong Kong and Switzerland. (See chart below) As such, it is also an important part of many wealth management and banking "corridors" that HNW and UHNW individuals use (a topic explored here).