TIFIN Australia is a joint venture between TIFIN.AI and an executive team led by Marcus Price, former CEO of Iress and Pexa, as executive chairman, and Justin Schmitt, former COO of Iress, as CEO. TIFIN Australia will operate independently under Price’s leadership. TIFIN Australia aims to bring artificial intelligence technology solutions that are used and proven in the US and other leading markets to Australia, to deliver new cutting-edge tools and technology to the Australian wealth market, the firm said in a statement.

TIFIN Australia will be delivering AI-native solutions for financial advisors, wealth managers, and enterprises across the Australian market, enabling personalised, scalable, and effective financial advice. 

“Australia represents a sophisticated and rapidly-evolving wealth market where technology and advice are converging in powerful ways,” said Price. “TIFIN’s AI capabilities will transform how advice is delivered – making it more personalised, scalable, and impactful for both advisors and clients. I’m excited to help bring this vision to life in the region.”

“Our mission has always been to leverage AI to help more people with better wealth outcomes,” said Vinay Nair, founder and chairman of TIFIN.AI. “That need is a global one. With TIFIN Australia, we are combining our expertise in 'verticalising' AI for wealth with seasoned local leadership to bring solutions tailored to the Australian ecosystem.” 

“We are focused on partnering closely with forward-thinking firms in Australia to embed AI into the fabric of advice, operations, and client engagement,” Brooke Juniper, COO of TIFIN.AI and a director of TIFIN Australia, added.