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HSBC, Hong Kong Wellness Brand Form Partnership

Editorial Staff

13 May 2026

and sister organisation HSBC Life (International) have partnered with Humansa, a Hong Kong-based institution which says it empowers individuals to extend their healthspan.

The alliance introduces a “new paradigm,” the organisations said, in that it treats “healthspan” as a critical component of the modern family portfolio. The pact builds a framework for an integrated "health and wealth" ecosystem designed specifically for high net worth and UHNW clients. According to one definition, the term "healthspan" is the period of life a person spends in good health, free from chronic disease, disability, and major functional decline.

The new offerings are an example of how the worlds of health and wealth management intersect in Asia. Earlier this week, HSBC in Singapore launched new health and wellness services under its Premier offering for affluent clients. 

Research from the Stanford Center on Longevity and other leading institutions highlights that many people in developed markets may live close to 100 years, making sustained cognitive and physical performance essential for a life of purpose and fulfilment. Simultaneously, global wealth reports show that affluent families are shifting spending from status goods towards wellness and longevity and expect their financial partners to support this transition.

Humansa, formed in 2020, will lead the exploration of specialised longevity programmes and dedicated physical spaces that combine clinical precision, behavioural coaching, and premium client experiences tailored to HSBC's clients. It will build pilot models where Humansa's health insights can complement HSBC's wealth and HSBC Life's insurance advisory work.

The organisations will also form thought leadership platforms including research, client forums and CEO-level dialogues in Hong Kong and other regional hubs to advance understanding of the economics of a “100-year life,” they said.

"Humansa was founded on a simple belief: in a 100-year life, healthspan is the most under-managed asset on the family balance sheet," Don So, CEO of Humansa, said. 

Brian Hui, chief customer officer, retail banking and wealth management, HSBC Hong Kong, added: "People are living longer, and that changes what 'wealth planning' really means. Our partnership with Humansa will help our clients treat healthspan as a core family asset, alongside their financial wealth, so they can stay well, stay active and keep their options open over a longer life.”