, the US-listed private equity giant, set up Ascend Asia, forming the firm in July 2025. In October 2025, Ascend Asia rebranded its asset management arm to Ascend Asia Asset Management, with an expanded mandate to provide investment and wealth solutions through all member firms.
From left to right: Caster Ong, CEO and co-founder, SG Alliance; David Choo, founder and managing director, PromiseLand; Tomas Urbanec, CEO, Ascend Asia, and Poh Choon Kia, CEO and founder, Infinity FA.