TD Wealth Trumpets Salesforce's Business Volume Impact

Tom Burroughes

14 June 2023

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Before it implemented the Salesforce system,the firm said its staff used more than 60 different applications and systems that were not connected, causing headaches for advisors and slowdowns for clients.

The story is an example of a firm spelling out the numerical results of adopting a new technology or practice – something that does not always happen. (Editor’s note: at a general level, as shown in our regular technology and operations research reports, such metrics can be given but individual firms aren’t always eager to publicize results, in our experience.)

According to Salesforce’s 2022 Future of Financial Services white paper, more than a third (36 per cent) of wealth management customers cite issues with a previous wealth management provider as a top reason for switching.