Citi Private Bank Hails Motor Racing Sponsorship

Tom Burroughes

22 January 2020

, for example, sponsors Formula One motor racing (Alonso won the F1 championship twice); Standard Chartered sponsors has been a partner of the PGA’s THE PLAYERS® Championship, the golf series. Such firms sponsor sports to spread a brand and associate qualities such as competitiveness, courage, skill and teamwork – qualities from sports – with their own business. (This publication has run a series of stories about the intersection of sports and wealth management and continues to welcome readers’ suggestions.)

"Fernando’s tenacious performance in his first-ever Dakar Rally demonstrated, yet again, why he is one of motor racing’s greatest ever drivers," said Peter Clive Charrington, global head of Citi Private Bank.

"His versatility is truly incredible. He somehow manages to produce his inimitable magic whether competing in the tight streets of Monaco, the night-time rain at Le Mans, or the arid sands of Saudi Arabia. His hunger for fresh challenges, his exhaustive preparations, and his relentless determination to win are qualities we seek to emulate.”

In addition to racing in the Dakar Rally, Alonso is set to compete at Indianapolis on 24 May this year. If he wins the event, he would become only the second driver in history to complete the coveted "triple crown of motor racing."

The rally, which started in 1978, was originally staged from Paris, France, to Dakar, Senegal, but due to security threats in Mauritania, the 2008 event was cancelled and a different route was subsequently chosen.