A licensed independent lender is offering a standalone premium financing solution, providing institutional-grade premium financing funding for high net worth individuals, wealth managers and financial advisors across Asia.

Yuvarra, a licensed independent lender, has launched a new model for life insurance premium financing to the wealth market, in cooperation with LifeDirect. Drawing on expertise from Apeiron Group, Yuvarra offers wealth managers, financial advisors and their high net worth clients a way to fund life insurance independently.

Premium finance has historically been delivered through private banking channels and broader wealth management relationships, the firm said in a statement. Today, a growing share of high net worth individuals' (HNWI) relationships sit with independent advisors, multi-family offices and specialist wealth managers, reshaping how premium finance solutions are delivered. By allowing premium financing to sit alongside any advisory relationship, Yuvarra makes it possible for a greater number of advisors to offer more to their clients without introducing a new institution.

Yuvarra expands the range of premium finance solutions available to advisors and their clients. Loans are secured against the life insurance policy itself, not the client’s investment portfolio or other assets. Without any assets under management (AuM) requirements or account openings, financing exists independently of the client’s existing banking and investment arrangements.

“Wealth managers and advisors shouldn’t have to walk their clients into a bank to buy a life insurance policy. Yuvarra decouples those two things. We are the lender, we have the capital, and we focus on the policy. Nothing else needs to change for the client or the advisor,” Larry Ikard, CEO, Yuvarra said.

The launch is in partnership with LifeDirect, part of AFCO Credit Corporation, a subsidiary of Truist Bank and a leader in premium finance. The bank’s institutional balance sheet provides the scale and stability for Yuvarra to operate reliably and at pace. Yuvarra’s independent governance structure supports a focused and streamlined underwriting process designed specifically for premium finance. The platform is built to provide advisors and clients with a transparent and efficient experience. Applications are reviewed and approved in a matter of weeks and wealth managers and advisors have full visibility at every stage, from submission through to funding, the firm continued.

“This partnership positions us to better serve the growing global demand for premium finance while further diversifying our loan portfolio,” Rene Stuifzand, chief business development officer, LifeDirect, added.

For insurance carriers, Yuvarra’s model translates directly into more policies sold and more policies remaining in force. Because lending is secured against the policy alone and not tied to investment portfolio performance, the risk of a loan being called, and a policy surrendered as a result, is eliminated. By removing certain asset and relationship requirements traditionally associated with premium financing, Yuvarra expands the pool of clients for whom a funded policy may be viable.

Yuvarra, a company incorporated in the Cayman Islands with operations in Hong Kong, is an independent lender delivering institutional-grade premium financing for high net worth individuals, wealth managers and financial advisors across Asia. In partnership with Truist Bank and drawing on expertise from Apeiron Group, Yuvarra decouples life insurance premium financing from traditional banking relationships, offering a faster, more transparent and conflict-free funding model secured against the policy alone.