People Moves
Who's Moving Where In Wealth Management? – HKIFA, Standard Chartered

The latest moves, appointments and personnel changes in Asia-Pacific wealth management.
Hong Kong Investment Funds
Association
The
Hong Kong Investment Funds Association (HKIFA) has appointed
former senior UBS wealth management figure Paula Ip (main
picture) as chief executive, with immediate effect.
Ip has more than 30 years of experience in asset management and wealth advisory. She has served in senior roles at leading international financial institutions, including UBS, GAM, ING, and JP Morgan (Chase) Asset Management. Most recently, she served as managing director at UBS, Global Wealth Management, where she oversaw fund advisory and distribution across North Asia.
“We are delighted to welcome Paula as CEO of HKIFA. Her extensive expertise and proven leadership will be instrumental in guiding HKIFA’s next chapter of growth and transformation, fostering collaboration across the fund industry ecosystem, and strengthening our support to Hong Kong’s position as a premier global asset management hub,” HKIFA chairman Sam Yu, said.
Ip added: "I am eager to collaborate closely with members and industry stakeholders to seize new growth opportunities and solidify Hong Kong's position as a super connector and asset and wealth management hub.”
The HKIFA is a non-profit-making trade association that represents the fund management industry in Hong Kong.
Standard Chartered
Albert Yan, a former executive director at Morgan Stanley in
Hong Kong, has started a new job at Standard
Chartered at its private banking arm in the Asian city,
according to his LinkedIn profile.
The role includes the family office solutions area, his profile said.
Yan worked at Morgan Stanley from June 2017. Prior to that, he worked for seven years and eight months in Hong Kong for HSBC as a senior relationship manager.