SunGard, the financial services technology giant, has launched its wealth management platform in the Asia-Pacific region, aiming to provide the region’s growing financial advisor industry with tools to help them acquire, retain and service clients.

The WealthStation’s services are said to include: integrated client relationship management (CRM), financial planning, asset allocation, portfolio management, and investment selection capabilities with multi-byte, multi-lingual support including simplified Chinese.

The aim of the service is to help firms adopt a more holistic and tailored approach to respond to service and transparency demands from clients. Advisors are said to be able to develop financial profiles based on risk sensitivity, generate simulations, optimise portfolios and create proposals, as well as aggregate holdings and assets for a comprehensive, client-centric view.

The firm cited an October 2010 Celent report on wealth management in Asia as part of its rational for bringing the product to the Asia-Pacific market.

“Asian wealth management firms are interested in adopting solutions that offer a single workbench covering broad portfolio management functionality, data warehousing, order management and due diligence. In addition, online client services platforms, information and data security, core systems upgrades, and enterprise-wide solution implementation are high priorities among wealth managers," said the report.

“With Asia-Pacific expected to be the fastest expanding center of wealth in the coming years, firms will need to adapt their capabilities, operations and technology around emerging client servicing models,” said Bob Ward, chief operating officer for SunGard’s wealth management business.