Standard Chartered's campaign is an example of how the worlds of banking and sports intersect.

Standard Chartered has launched Invest Like Champions, a global marketing campaign developed in partnership with Liverpool Football Club, to elevate the bank’s Signature CIO Funds across 12 markets.

The launch comes a few days after the UK-listed bank underscored its sports links by becoming the official “wealth management partner” of Formula 1, the global motor racing franchise. 

Invest Like Champions connects the passion of football with the precision of wealth management, translating on-pitch elite strategy into disciplined, expert-led investing. This is brought to life by mapping key roles of Liverpool FC players on the field with distinct wealth investment tactics, the bank said. 

“This campaign marks the first time we are expanding our partnership with Liverpool FC into our wealth solutions franchise, using a concept of a champion mentality to reflect the discipline, preparation and consistency required to build successful investment outcomes,” Sumeet Bhambri, Standard Chartered’s global head of advisory managed investments and wealth solutions, said.

Haymans Fung, Standard Chartered’s global head of wealth and retail bank marketing, said: “Our partnership with LFC has been an important part of how we connect with global audiences, and Invest Like Champions represents a new chapter in how we are activating and uplifting that relationship.”

The campaign will run in Hong Kong, Singapore, Malaysia, Brunei, mainland China, Taiwan, Korea, the UAE, Bahrain, Kenya, Nigeria and Jersey, from February to April 2026.