Saxo Bank, the Copenhagen-headquartered online trading and investment firm, is to open a new branch in Warsaw in the final quarter of the year and has named Maciej Jędrzejak as its chief executive.

Saxo Bank said its decision to launch in Poland was due to the growing interest in its products and services it is seeing from the country’s investors. Jędrzejak has been overseeing the buildout of Saxo's Warsaw office since the end of 2011. Before this he had been head of treasury sales at Polbank EFG.

The bank will be offering investors access to some 20,000 financial instruments through all three versions of its platform: Saxo Trader, Saxo Web Trader (for web browsers) and Saxo Mobile Trader (for mobile devices). Previously, Polish investors only had access to Saxo’s products and services through the online platform.

Saxo Bank has come to be a very respected platform brand due to its accessibility and the firm also offers “white label” solutions to other institutions who want to leverage its capabilities while retaining their own branding.

Saxo Bank has been ramping up its presence in a number of markets this year. At the end of April the firm launched a new office in Cyprus to cover Central and Eastern Europe (Russia is one of the firm’s biggest markets), while in March it unveiled a new platform in the UK for mid- and long-term self-directed investors, known as Modern Wealth Management.

In other recent developments, in May Saxo Bank appointed Dennis Malamatinas as its new chairman, replacing Kurt Larsen, who had chaired the board since 2010.

Malamatinas, who had been deputy chair, became a member of the board in 2007. Malamatinas co-founded Marfin Investment Group in 2007, heading the firm up until this year, and earlier in his career he co-founded Marfin Bank, going on to become chief executive.