SEBA Bank has expanded rapidly into a number of regions, such as Asia and the Middle East, since launching in April 2018 from its base in Zug, Switzerland.

SEBA Bank, the “crypto bank” based in Switzerland, has appointed financial services figure Amy Yu as its new chief executive for the Asia-Pacific part of the business. She takes over from Sam Lin who is no longer at SEBA Bank, the bank told WealthBriefingAsia when asked about the matter.

Yu will initially be located in Singapore, SEBA Bank said. It recently opened a Hong Kong office for its Hong Kong subsidiary.

With more than 15 years’ experience in financial services, including capital markets, trading and liquidity provision, she has worked for firms in the crypto industry, a global derivatives exchange and prime broker. Before this phase of her career, she supported the development of JP Morgan’s prime services in the Asia-Pacific market, SEBA said.

“Our appointment of Amy Yu as chief executive officer APAC is a key step forward in continuing our growth in the APAC market. Following the recent opening of our office in Hong Kong, Yu has the successful track record and expertise to capitalise on this momentum and lead our business through the next pivotal phase of development in the region,” Franz Bergmueller, CEO of SEBA Bank, said. 

Widening the net
SEBA Bank partnered with Hashkey last year, a regional digital asset management blockchain solutions provider, to boost institutional adoption of digital assets in APAC and globally. In May 2022, SEBA Bank also partnered with Liechtenstein’s LGT Bank to provide digital asset custody and brokerage services.

Founded in April 2018 and based in Zug, SEBA Bank gained a Swiss banking and securities dealer licence in August 2019, and a CISA licence in September 2021. The firm was also granted an important licence approval in the Middle East. It won the Financial Services Permission from Abu Dhabi Global Market in February 2022 year and opened an office in Abu Dhabi.