Family Office
Pershing RIA unit launches "service experience" grp

Former FMR sales head Dario takes over business development from
Wichman. Pershing's Advisor Solutions (PAS) division has created
a "Customer Service Experience" group in a bid to streamline
product and service delivery advisory firms. Paul Wichman,
formerly head of PAS' relationship-management and
business-development initiatives, has taken charge of the new
group.
Decoupling sales from maintenance
PAS provides support products and services to independent
investment advisories.
"The formation of this new group represents a unique approach to
providing RIAs with dedicated, high-quality customer service and
underscores our continued commitment to [helping] them grow their
practices," says PAS' CEO Mark Tibergien.
To take Wichman's place on the business-development front, PAS
has brought in Jim Dario, previously head of relationship
management at Fidelity Institutional Wealth Services (formerly
Fidelity RIA Group), a rival to PAS.
Dario "has a deep understanding of the RIA customers served by
[PAS that] will help us as we continue to build our business and
meet the needs of wealth managers, money managers and advisors in
transition," says Tibergien.
Pershing is a subsidiary of Bank of New York Mellon. -FWR
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