Natixis Global Asset Management has launched its multi-boutique offering in Hong Kong to service individual, high-net-worth and institutional investors.

Natixis Global Asset Management, the French asset manager, has launched its multi-boutique offering in Hong Kong, to service individual, high-net-worth and institutional investors in the city-state.

The move will strengthen Natixis' Greater China business, said the Paris-based firm in a statement. Natixis AM already has offices in Beijing, Singapore, Sydney, Tokyo and Taipei. Its office in Tokyo is and will remain its Asia head quarters.

John Hailer, Boston-based US and Asia chief executive of Natixis AM, was in Hong Kong for the official opening yesterday. He highlighted the success of the firm's Durable Portfolio Construction, a portfolio which focuses on risk as the primary consideration for asset allocation and enhancing diversification through alternative investments

Hailer's Asia team include head of Asia and Japan, Kinji Kato, Taiwan managing director Michael Chang, who will relocate to head Hong Kong and will be succeeded in Taipei, and Hong Kong-based director of strategy and business planning for Asia, Damon Hambly.

The region has been one of the firm’s fastest-growing global markets.
Asia assets grew 66 per cent in the last two years up to US$22.7 billion (as
of end Q1 2012). Japan alone grew 32 per cent over that period. However Asia assets make up only a fraction of Natixis’ US$711 billion in assets. Natixis is the world’s 13th largest global asset manager by AUM.

The firm takes a multi-boutique approach, which means it packages and distributes the products of a large roster of affiliated investment management firms and distribution and service groups. These include Absolute Asia Asset Management, Aurora Investment Management, Caspian Private Equity, Gateway Investment Advisers and Loomis, Sayles & Company among many others.