Morgan Stanley has appointed Elizabeth Pasciucco as chief marketing officer for its global wealth management group.

Ms Pasciucco joins from Putnam Investments, where she was most recently director of marketing, communications and education, in June, and will succeed Mimi Bock, who has been named Carolinas/Virginia district manager.

Morgan Stanley has recently launched a new advertising campaign, "World Wise" to capitalise on the bank’s global reputation in the securities industry.

"An effective, integrated marketing effort will leverage this message, enhance the client experience, and help us accelerate the growth of our business," said an internal memo obtained by the Wall Street Journal.