We spoke to the firm with an eye-catching name and a youthful image that's also reaching out to more experienced, older clients in Singapore and other parts of Asia.

Singapore’s accredited investors are among the fastest growing clients on the Moomoo Private Wealth platform – launched in 2023 – so this is not just about catching the “youth vote” in terms of clients, the business told this publication recently. 

Elsewhere, the external asset managers' (EAM) area is a rapidly expanding and an important opportunity, it told WealthBriefingAsia in an interview.

“While we don’t disclose exact numbers, accredited investors are one of the fastest-growing client segments on our platform,” Ryan Wu (pictured below), head of private wealth and institutional business, Moomoo Singapore, said. “Every quarter, we’re seeing more clients meet the S$1 million (about $779,000) investable assets threshold and graduate into Moomoo Private Wealth.” 

Ryan Wu

In Singapore, an individual is considered an accredited investor if they meet at least one of the following criteria: net personal assets exceeding S$2 million (with a cap on primary residence value), net financial assets exceeding S$1 million, or an annual income of at least S$300,000 in the prior 12 months.

The Moomoo business in the Asian city-state is on a roll. In July, Moomoo Singapore said it officially crossed 1.5 million users, which means that it connects with half of all Singapore residents aged between 20 and 70. The firm is part of a cluster of Moomoo businesses in countries such as Australia, Malaysia, the US, Japan, Canada and New Zealand. Moomoo Private Wealth, operating in several countries, serving clients with more than $1 million (US dollars) in investable assets. 

Moomoo launched an AI investment assistant in July – part of a trend of firms seeking to capture the benefits of this technology.

Launched originally in California’s Silicon Valley in 2018, with the Singapore business being established in 2021, Moomoo is the kind of disruptive group that appeals to young, affluent adults. Moomoo is a subsidiary of Futu Holdings, headquartered in Hong Kong and listed on the Nasdaq in New York. It is not alone in being a tech-driven disruptor: Others include the likes of Tiger Brokers (as profiled here), Saxo Bank and Swissquote, among others. There is also a sense that such businesses are trying to crack the code of how to serve mass-affluent clients well and at scale – an area explored here and here.

Moomoo Private Wealth looks after high net worth individuals, family offices, and businesses. 

Wu has a career that has seen him working very much in the tech side of wealth management. Wu joined Moomoo Singapore in 2023. He worked directing active portfolio advisory services for ultra-high net worth individuals and family offices throughout Greater China for UBS. He also worked at Saxo Bank as head of relationship management and sales trading for Greater China. His most recent role before coming to Moomoo was sales director at Fireblocks, where he delivered institutional-grade digital asset custody solutions to market makers, exchanges, and trading funds throughout the region. His tech experience extends to his academic background: Wu obtained an MBA from the National University of Singapore Business School and a master's degree in materials engineering from the Massachusetts Institute of Technology, where he was awarded the Singapore-MIT Alliance Fellowship. 

Hybrid appeal
Wu said HNW clients like the “hybrid” nature of what the private wealth platform provides. 

“On one hand, they get a digital-first platform that delivers efficiency, transparency, and global access at scale. On the other hand, they benefit from experienced relationship managers and a professional trading desk, providing personalised advice, education and execution,” he said. “This combination is rare in the market – most fintech platforms focus on scale without the human layer, while private banks focus on service but with higher costs and higher barriers to entry.”

Wu argued that the firm is capturing Asia’s wealth story. 

“Asia-Pacific is now the fastest-growing wealth region globally, and is projected to outpace Europe and North America in HNW growth through 2026,” he said. Wu cited figures from global professional services firm Accenture, saying that total investor wealth in Asia is already at $216.6 trillion, with HNW and UHNW clients controlling about a quarter of that amount.  

As a result, the “timing of our [private wealth] launch couldn’t be better. Our hybrid, accessible model positions us ideally to capture this demand and is built to scale with this momentum,” Wu said.

The fine details
WBA asked Wu about Moomoo Private Wealth’s revenue model. 

The firm doesn’t levy added fees on private clients: they get the same rates and 24-hour currency exchange services as retail users, Wu said. HNW clients can get “customised pricing schemes” based on assets under management and transaction volume, Wu said.

“We see our private wealth and institutional businesses as a natural extension of our ecosystem, and it has been gaining strong traction. Our priority is to scale it thoughtfully, with the aim of making it a key part of our long-term growth strategy,” he continued.

EAMs
WBA asked Wu about the EAM sector – an industry this publication explored in depth earlier in 2025. 

“Increasingly, we are seeing EAMs use our platform to easily manage their clients’ wealth, benefiting from both our digital infrastructure and curated investment shelf,” he said. 

“One of the biggest challenges EAMs and private wealth clients face today is navigating product overload. With so many options in the market, it can be overwhelming to vet every single product in detail,” he said. “

“This is where Moomoo Private Wealth adds real value. We work with over 100 leading fund managers around the world, including the most recognised names, and apply stringent screening to ensure only the highest-quality strategies make it to our shelf. For each category – private credit, private equity, fixed income, hedge funds – we onboard at least one or two carefully selected funds, with continuous review to maintain quality,” he said.

Onboarding frictions
The long period taken by firms to onboard clients – including those not necessarily in the highest wealth echelons – has become a bugbear of the sector, and Singapore is no exception, given recent big money laundering cases and associated tougher regulatory action. WBA asked Wu what Moomoo does about this.

“It’s true that the industry is facing some very real challenges – from more stringent AML and KYC requirements to market volatility and a tighter talent pool,” he said. “In Singapore especially, the heightened focus on anti–money laundering has added friction to onboarding processes. We welcome this, because safeguarding the integrity of our financial system is crucial.

“At the same time, we believe technology will play a key role in making these processes more efficient without compromising on compliance. Our platform already integrates digital onboarding, e-verification, and smart workflows that reduce manual checks, and we expect these technologies to become the norm across the industry,” he said. 

Moomoo's look and vible appears to be a youthful one – its technology and approach is certainly designed to resonate with younger Millennials, Gen Zs and those younger. But it is by no means only about this – older clients in the Accredited Investor bracket are signing up, Wu said.