The Asian lender has come top in a Singaporean ranking of customer satisfaction.

Maybank Singapore has come top in an annual customer satisfaction survey of banks in Singapore, pushing higher from a rank of seventh for such qualities over the past two years.

The bank achieved a score of 71.9, which is its highest-ever as measured by the Customer Satisfaction Index of Singapore.

“It is very heartening to see our efforts bear fruit. Whilst we have worked hard to improve our digital channels to provide greater convenience to customers, we also placed great emphasis on our face-to-face interactions with customers, which is sometimes a scarcity in today's digital world. So when we do get these opportunities to serve our customers in person, our goal is to ensure that we delight them with our service,” said Allen Ng, deputy chief executive.

At the end of last year, Maybank Singapore had total assets in the Asian jurisdiction of S$61 billion ($45 billion). Parent firm Maybank operates in 20 countries. The lender is part of the Maybank group of financial firms, which provides services including wealth management.