The campaign will be launched on a variety of platforms, including TV commercials, MTR advertising, and social and online media, from August to October 2018.

Financial services group Manulife Hong Kong has launched a new campaign to encourage millennials to start planning for their future to help them pursue their personal goals.

PlanSimple aims to engage an audience in their mid-20s to mid-30s to start financial planning early. The media-connected group accounted for 24 per cent of the Hong Kong labour force with approximately 950,000 individuals in the first quarter of 2018. To connect with them, Manulife launched a new infotaining PlanSimple website, where millennials can find tools including bite-size videos, case studies, expert views and purpose-built calculators to plan for their finance and protection.

There are five Millennial stars at the face of the campaign who will share their financial planning stories: pop singer Jason Chan, champion bodybuilder; mother of four Lisa Cheng; Pandora Cake Shop owners and entrepreneurs Jess Leung and Kalvin Wu; and globe-trotting TV host Jarvis Chow. 

The campaign will be launched on a variety of platforms, including TV commercials, MTR advertising, and social and online media, from August to October 2018.

“When we are young, we never stop wanting to pursue our passions,” said Isabella Lau, chief customer officer of Manulife Hong Kong. "The PlanSimple campaign reminds today's young people that the earlier they start planning their finances, the more likely they are able to live their passions. To engage them in the conversation, we are going to tell the true stories of their peers -- a way that better clicks with this more socially connected generation. Millennials will find inspiring stories of Key Opinion Leaders (KOL) on how to plan things out to ensure an exciting yet stable financial future."