The London-based firm will provide wealth planning services to US citizens in Asia.

MASECO Private Wealth has launched MASECO Asia in Hong Kong to provide US-compliant discretionary wealth management services to US citizens and Green Card holders in Hong Kong.

The Asia business will be led by Mark and Ashley Scher, senior wealth managers at MASECO Private Wealth in London, where they helped grow the business over the past six years. As US expatriates themselves, they understand first-hand the financial and tax complexities Americans face when living abroad, the firm said in a statement.

“Over the last eight years we have helped thousands of US clients in Europe navigate the complexities of allocating capital in a multi-jurisdictional world. We believe that international US citizens face the same financial challenges globally and believe that MASECO Asia can leverage off London’s experience,” said James Sellon, managing partner at MASECO Private Wealth in London.

“For the first time US citizens in Asia will have the ability to work with a local specialist firm, able to draw on its association with a company which is a thought leader in the global American expatriate space, with strong links in both the US and Europe.”

MASECO Private Wealth has around $1.1 billion in assets under management.