Strategy
Jefferies Enters Co-Branding Deal With Taiwan Financial Services Company

Jefferies expands its Asian presence with a co-branding deal with Taiwan's Fubon Securities.
Jefferies, the global investment banking firm that has a wealth management business, has entered into a co-branding partnership with a Taiwanese financial services company in a bid to boost its client base.
In the alliance with Fubon Securities, a subsidiary of Fubon Financial Holding, Jefferies will distribute Fubon's equity research on companies in Taiwan on a co-branded basis to the US firm's global client base. Fubon, one of the largest financial holding firms in the country, will also be the primary platform to provide Taiwan local equity broking services to Jefferies.
This partnership adds to the other similar deals Jefferies entered with Australia, Indonesia, Korea, Malaysia, Sri Lanka, Thailand and Vietnam in the past years. This network now boasts of a combined 80 analysts covering over 340 companies in the region.