The investment house hopes its staff are inspired by the dedication and efforts of the para-cyclists as the sportsmen and women prepare for Asian games later this year in Indonesia.

Singapore-headquartered EFA Group, the private debt specialist, is sponsoring the Asian city-state’s para-cycling team this year.

The investment house is partnering with the Singapore Disability Sports Council, the national body that focuses on persons with disability. In the ninth ASEAN Para Games for 2017, the cycling team chalked up a record haul of 14 medals (one gold, five silver and eight bronze).

The sponsorship will help drive the team’s attempt to qualify for the Asian Para Games 2018 in Jakarta, Indonesia this October. As part of the partnership, SDSC will also give platforms for EFA employees to interact and learn from the journeys of para athletes and bridge their interests with staff volunteer exposure.

“Just as lack of financing should not hamper the growth of good businesses, we believe that no one should be excluded to participate in a sport they excel in because of a disability or insufficient funding. We are confident that by providing them with the right resources and support, this team of high performance athletes can be steered to succeed,” Francois Dotta, chief executive of EFA Group, said.

“This partnership also goes beyond having our logo on a banner or t-shirt. It is a great opportunity for our employees to interact with the athletes and understand how they overcome challenging situations with adaptability and tenacity, an invaluable lesson that applies both professionally and personally,” Dotta said.

SDSC said it is seeking more partners to adopt other para sports teams.

The EFA Group initiative is an example of wealth and asset management firms sponsoring sports teams and individuals, with prominent examples including UBS's global deal with Formula One motor racing or Credit Suisse's adoption of tennis ace Roger Federer as a brand ambassador.