The account is pitched very much with a youthful, ambitious HNW clientele in mind, the report said.

HSBC has launched its Jade bank account service, which is pitched at high net worth individuals, in the United Arab Emirates.

“Research conducted by HSBC shows that high net worth individuals want to be enriched, not just financially but with distinctive and unusual ways to explore the world, expand minds, and achieve a sense of purpose – that’s exactly what Jade is designed to deliver,”  Abdulfattah Sharaf, group general manager, chief executive, UAE & head of International, HSBC Bank Middle East, said.

The Jade bank account offers a "unique combination of personalised relationship management, advanced wealth solutions and luxury lifestyle services", the report said. Clients must have at least $1.0 million of investable assets.