The enhancement is available in Singapore, while the Premier offering is also being launched in Hong Kong.

HSBC’s Wealth and Personal Banking has launched an enhanced Premier offering in Singapore, aimed at affluent and internationally mobile customers.

The new proposition covers wealth management, health protection, international services and lifestyle privileges. The enhancements in Singapore coincide with its launch in Hong Kong. The UK/Hong Kong-listed bank intends to progressively launch in the UK from October. 

HSBC said the mass-affluent segment, accounting for 11 per cent of the global population and around 40 per cent of global wealth, is “strategically important to WPB on a global scale.”

“Mass-affluent customers have incredible aspirations, from international careers and overseas education for their children, to new life experiences at home and abroad. We know that building a better life isn’t just down to one thing – it has many complex components,” Taylan Turan, CEO, retail banking, said. “Refreshing our Premier offering enables us to support a new generation of customers with their life goals and deepen our existing relationships.”