Genworth Financial Wealth Management has just signed a deal with Pershing Advisor Solutions that would give enrolled financial advisors additional custody options for client accounts.

"This relationship reflects our commitment to a true 'open-architecture' platform and to providing financial advisors greater flexibility and choice," said Gurinder Ahluwalia, the president of GFWM, in a release.

The company already provides an open-architecture platform, as well as practice management and client relationship management resources, to over 6,000 financial advisors. Under the agreement, GFWM advisors are given the chance to custody Genworth Financial Asset Management Active Return Opportunities and Preservation Strategy, which tailors invesment portfolios, with Pershing.

Advisors enrolled in the GFWM platform under the referral selling model will also have Pershing as an additional custodian option, as well as the option to custody mutual funds, ETFs, consolidated management accounts, and individually management accounts at Pershing.

Genworth provides assistance to independent financial advisors with its wealth management platform and has, so far, helped more than 4,500 advisors raise over $18 billion in assets.