The insurance and investment firm has launched a business in Hong Kong aimed at providing products for the HNW and mass affluent client segments.

Italy-headquartered Generali has launched a business in Hong Kong that offers products such as universal life insurance targeted at high net worth and mass affluent clients.

The business is called Generali Life Hong Kong. The parent firm has been offering life and general insurance through different entities to individual and corporate clients in Hong Kong for almost 40 years. 

“The creation of Generali Life Hong Kong puts us in a great position to leverage our strengths and capture the market opportunities. Hong Kong is a leading insurance and wealth management centre where we have seen a growing number of high net worth and mass affluent individuals looking for highly sophisticated solutions,” said Phuong Chung, chief executive of Generali Life Hong Kong.

In Asia, Generali operates in Hong Kong, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, Thailand and Vietnam.