Real Estate

French Hotels Group Plans Big China Expansion Amid Confidence In Luxury Sector

Chrissy Coleman Hong Kong 7 November 2012

French Hotels Group Plans Big China Expansion Amid Confidence In Luxury Sector

Sofitel Luxury
Hotels, the French hotel group, revealed development plans targeting 10
locations in China
to attain a total of 150 hotels worldwide by 2015, highlighting the continued expected
strength of the country’s economy.

The firm has become
a major hotel player in China,
with 18 branches, globally making Chinese clientele the
brand’s primary nationality, it said in a statement.

When viewing the state of the luxury
hotel industry as a barometer of
the wealth sector, expansion plans for the coming years can be interpreted as a
sign of continued confidence in China's
consumer purchasing power, and in the impending rise of a large and affluent
middle class.

And Sofitel
Luxury Hotel group isn’t the only hotelier with ambitious Sino-growth plans –
Swire; Fairmont;
Swissôtel; Marriott; and Mission Hills hotel chains have all recently announced
upcoming openings on the Mainland.

To view a recent WBA review of a hotel, click here.

 

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