Fidelity Investments has launched what it calls a new client experience organisation to meet needs of its advisor clients across different business segments, according to media reports.

The segments affected are Fidelity Institutional Wealth Services, National Financial, Fidelity Family Office Services, and Fidelity Capital Markets.

The new organization will be headed by Maggie Serravalli, an executive VP who has overseen client experience for Fidelity’s Operations and Services Group since June 2007. She maintains responsibility for client management and client service teams at the firm’s brokerage business.

In a report by Investment Advisor, Serravalli was quoted as saying: “A strong service culture has always been part of our DNA and this new organization allows us to enhance the overall client experience.”

The new service teams will be located in Smithfield, Rhode Island, and Westlake, Texas.