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Few Austerity Signs In Asia - At Least Judging By Sales Of Supercars - Report

Tom Burroughes Group Editor 11 September 2014

Few Austerity Signs In Asia - At Least Judging By Sales Of Supercars - Report

Sales of supercars suggest there is plenty of fizz left in the economies of Asia, including China, which has seen policymakers crackdown on lavish spending by officials.

Along with the sometimes-breathless accounts of auctions by the likes of Sotheby’s and Christie’s, or the reports of luxury home sales, reports from the rarified world of the super-rich continue to shed light on how prosperous some parts of the Asia-Pacific region continue to be.

The South China Morning Post has an item on how Automobili Lamborghini is “experiencing strong demand for its new supercar across the Mainland [of China] and expects sales to pick up this year. That rise is expected even though, the report notes, there has been a crackdown by the ruling Communist Party on the lavish spending habits of leading officials. It quotes president and chief executive Stephan Winkelmann as saying that the Italian luxury carmaker had already received 300 orders for the entry-level Huracan LP 610-4 from the mainland, Hong Kong and Taiwan.

Across the world, the firm has taken almsot 3,000 orders for the car. In Hong Kong, one of these beasts of the road will cost a cool HK4 million (including tax).

The report said that Winkelmann did not give the firm’s sales target for the year.

At any rate, barring any severe economic downturn, there are likely to be a few of these machines on the roads of Asia soon.

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