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FWD Hong Kong Enters Bancassurance Pact, Targets HNW Market

Editorial Staff 20 January 2025

FWD Hong Kong Enters Bancassurance Pact, Targets HNW Market

FWD said it is continuing to expand its multi-channel distribution strategy.

FWD Hong Kong has signed a bancassurance partnership agreement with Bank SinoPac, widening FWD’s reach in high net worth and commercial markets.

The pact provides SinoPac’s customers, including HNW individuals, insurance solutions and services for asset allocation and legacy planning. FWD has developed a range of insurance solutions, such as the “MaxFocus” series of life insurance and savings plans, aimed at HNW clients to assist with building long-term returns and enable legacy planning.

With roots in Taiwan, SinoPac operates over 120 branches in Taiwan and Hong Kong.

FWD Hong Kong is part of the FWD Group, a pan-Asian life and health insurance business, and founded in 2013. 

Left to right: KC Wong, Hong Kong branch head of financial markets of Bank SinoPac; Ken Lau, managing director of Greater China and Hong Kong chief executive, FWD.

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