The new vice chairman is a private banking veteran with 30 years of experience in the financial industry.

EFG Bank AG has appointed Robin Heng as vice chairman of Southeast Asia, effective immediately.

Based in Singapore, Heng will report directly to Albert Chiu, executive chairman, Asia Pacific of EFG, and functionally to Tho Gea Hong, chief executive officer, Singapore branch, the firm said in a statement.

Heng is a private banking veteran with 30 years of experience in the financial industry. He recently served as co-head of private banking at Bank of Singapore, where he played a pivotal role in developing and growing the bank’s Southeast Asia business. Prior to that, he served in several leadership roles at UBS in Singapore and Hong Kong, and at Citigroup in Singapore.

“I am convinced that he will make a meaningful contribution to our growth strategy in the region.” Chiu said. “With his vast experience and network, he will support our ambition of expanding our footprint in Singapore and beyond, which continues to see strong levels of wealth creation.”

With this latest appointment, EFG is continuing to strengthen its leadership team and franchise in the region. It is committed to driving its sustainable growth strategy and to capturing emerging opportunities, the firm added.

The bank is part of Zurich-listed EFG International, which earlier this year announced record profit of SFr321.6 million ($355.6 million) in 2024, up 6 per cent on last year, and net new assets (NNA) of SFr10.1 billion in 2024, corresponding to a growth rate of 7.1 per cent, and exceeding EFG’s target range of 4 to 6 per cent.

EFG Bank (Singapore branch) has been building out its brand by sponsoring sports, for example.