The latest M&A deals in wealth management across Asia-Pacific.

Privé, the Asian fintech firm, has acquired all of Singapore-based startup Hive Up, a firm building digital tools to improve financial literacy. 

Financial terms of the deal were not disclosed.

The Hive Up business was founded in 2016. One of its co-founders, chief executive Qiuyan Tian, said that the firm has a “mission” to bring wealth management to the masses. Tian, who has worked in wealth management at Goldman Sachs and a family office, says she is convinced that she can extend tools and ideas, once only available to HNW individuals, to the wider population.

Hive Up operates in the enterprise and direct-to-consumer segments. As far as individual consumers are concerned, it focuses on highlighting financial concepts and engaging people via media such as articles, infographics, workshops and webinars. For enterprises, the company builds management platforms and client-facing applications for financial advisors. Hive Up also writes curriculum and conducts training for financial institutions.

“Digitisation in the field of personal finance is becoming more salient. We need to explore creative and cutting-edge ways to help the financial literacy challenge for the aspiring investor, as well as develop new value proposition solutions for wealth managers in today’s digital age,” Charles Wong, CEO and co-founder of Privé Technologies, said.