Strategy
Companies Expect To Send More Employees Abroad But Pay Them Less
As many as 57 per cent of multinational companies expect to
increase the
number of employees they transfer this year and next, according
to the 2012
Trends in Global Relocation Survey released today by relocation
service
provider Cartus Corporation.
Cartus did a survey of 122 multinational firms based in the
Americas, EMEA,
and APAC representing all major industries in the first quarter
of this year.
On average, each respondent company has approximately 49,500
employees
throughout the world and transfers more than 300 employees
annually.
When asked, "How do you expect your organization's mobility
activity to
change over the next two years?" 57 per cent of respondents
expect
assignment activity to increase, 37 per cent expect it to stay
about the same,
and 6 per cent of firms surveyed envision decreasing their number
of global
transferees.
"Our global trends survey uncovered two key issues behind the
anticipated increase in corporate relocation activity: a need for
companies to
support their planned expansion into emerging markets, and a need
to fill the
void in available local talent in those markets," said Matt
Spinolo,
executive vice president of Cartus.
Among the more surprising findings of the Trends in Global
Relocation study
is that despite the respondents anticipated increase in
relocation volume,
companies are changing the way they deploy employees. Not only
are firms moving
away from traditional, long-term assignments into more
alternative, temporary
forms, but they are also trimming benefits and somewhat reducing
assignment
durations.
Spinolo said, "The survey also documented the trend toward
benefit
'right sizing' which, for many companies, has been driven by
years of a tough
economic climate that have made them smarter and more targeted in
their
assignment programs." Although this pertains to all relocation
assignment
forms, it is most notable in long-term assignments, where
approximately half
(51 per cent) of companies said they will most likely alter their
policies
associated with long-term assignment during the next two years.
Meanwhile, employees are also focusing more on their careers when
it comes
to deciding to accept a job transfer. The survey found that the
No. 1 reason
(at 90 per cent) employees accept job transfers is "career
development" over "attractive compensation." Survey
respondents
ranked compensation a distant second on the list at 35 per cent.
Emerging markets
Expansion into emerging markets was ranked as the leading reason
for
increased relocation activity over the past two years. Meanwhile,
the locations
to which companies are sending their employees are increasing;
respondents
named 41 separate countries among their individual top three most
frequent
relocation destinations, and the number swelled to 74 when
companies were asked
about new locations to which they are sending their people.
As another strategy to help control costs and better position
themselves,
the survey showed that companies are moving more employees on
permanent
transfers, with local pay and benefits. The five countries that
received the
greatest increase in permanent transfers over the past two years
are: the
United States, the United Kingdom, Singapore, Switzerland, and
China.
Commenting on these trends, Spinolo said, "The focus on
compliance is
clearly being complicated by the explosion in emerging markets,
where
navigating regulations in the key areas of tax, compensation, and
immigration
can be incredibly complex. Simultaneously, these issues are
posing new
questions for how companies handle their growing populations of
'global nomads'
-- an emerging group of transferees who move so regularly, and so
repeatedly,
that they never return 'home' and become career expatriates."
Over the next two years, multinational companies believe these
five
emerging-economy countries, also known as the BRICS countries
(Brazil, Russia,
India, China, South Africa), are poised to present the biggest
challenges for
assignees: 1. China
2. India
3. Brazil
4. Russia
5. South
Africa