A Virginia-based firm has changed its name to more deeply reflect its wealth management offering.

C&F Investment Services has changed its name to C&F Wealth Management in a move it says reflects industry trends and more closely mirrors the financial planning needs of its client.

There will be no changes in how the company operates and it will maintain its corporate headquarters in West Point, VA.

C&F Wealth Management, a subsidiary of C&F Bank, serves over 3,000 clients throughout Virginia and in over 25 states.

Besides traditional investment brokerage services, C&F Wealth Management provides retirement planning, estate planning and insurance coverage, among other wealth-related services.