US-based Brown Advisory, a privately held global investment management firm, has made a string of senior appointments outside the US.

Brown Advisory made three new hires this week in its London and Asia offices to help grow the business.

Serena Sim (pictured) is joining Brown Advisory as head of intermediary sales, Asia, based in its Singapore office.

Brown Advisory’s Singapore office, which has raised more than $1 billion in assets from clients based in the APAC region, is planning to increase the strength of its presence there. 

Sim will work with the investment and business development teams to add expertise and insight for clients, the firm said in a statement. 

Sim was previously at Janus Henderson, where she was head of intermediary sales for Southeast Asia.

Ella Riesco has been appointed as global head of institutional marketing in the firm’s London office. She is joining from Swiss private bank Julius Baer, where she was head of marketing for Switzerland and EMEA, the firm continued. 

Riesco brings over 18 years of brand, marketing and communications experience across asset and wealth management, including with Alliance Trust and Jupiter Investment Management Group.

Also based in the firm’s London office, Rebecca Fernandes is joining as International Counsel, the firm continued. She has served in a series of senior legal roles within the financial services industry, most recently as counsel at Lazard Asset Management. She has also worked at Standard Life Aberdeen (now abrdn) and Legal & General. 

Fernandes brings sector expertise with experience in investment management, fund development, governance, distribution, regulatory change and commercial negotiation as Brown Advisory targets further growth, the firm continued.

Welcoming them to the firm, Logie Fitzwilliams, global head of sales and head of international business at Brown Advisory, said: “Serena, Rebecca and Ella all bring extensive industry experience to the firm as we look to continue building our presence outside the US, with a focus on delivering exceptional service and strong investment returns for our clients.”

The latest appointments follow a busy period for Brown Advisory, the firm added. In February 2022, it opened a new Frankfurt office as performance drove client inflows from across the DACH region. 

Brown Advisory also launched its global sustainable total return bond strategy, following the strengthening of its sustainable fixed income team. It has also upsized its London office premises in response to the continued expansion of the firm’s international business.

Brown Advisory, which serves private clients and institutions in over 40 countries from 17 offices globally, is responsible for about $121.6 billion in assets for private and institutional clients and charities.