She might want to get working some of those crazy long business-unit names. Bank of America has hired ex-Fidelity business builder Claire Huang to supervise marketing for its Global Wealth & Investment Management division. She will report to Anne Finucane, the Charlotte-based bank's chief marketing officer.

"Claire is one of the nation's most distinguished marketing executives, possessing extensive expertise building highly effective brand awareness campaigns geared toward mass affluent consumers in the areas of retirement services and investment solutions," says Finucane. "She is assuming this position at a pivotal time, as Bank of America recognizes great opportunity to significantly expand its presence in the retirement marketplace."

BOARGWIMCS for short

Huang was responsible for client acquisition, retention and brand strategies at Boston-based Fidelity and chairman of its "global" marketing board.

At Bank of America, she'll be responsible for developing and executing marketing strategy for the company's businesses that target affluent, wealthy, ultra wealthy and institutional clients.

Bank of America's wealth- and asset-management unit includes America Premier Banking & Investments, U.S. Trust, Bank of America Private Wealth Management , Bank of America Retirement & Global Wealth & Investment Management Client Solutions, Columbia Management and Bank of America Alternative Investment Solutions. At the end of 2007, it had more than $946 billion in client assets under administration including $643.5 billion in assets under management. -FWR

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