Pershing, the asset management subsidiary of BNY Mellon, has expanded its retirement offering with the launch of a new website that aims to help financial professionals grow their retirement businesses.

Retirementpowerplay.com, the new site, provides a venue for financial professionals looking for advice on accelerating their retirement ventures, as well as tools and marketing materials to engage clients based on their needs. The site also provides a retirement industry forum where users can discuss tips and strategies with other professionals.

According to a recent study conducted by Pershing called The Secret Knock: Unlocking the Retirement Opportunity, investment professionals who are able to capture the retirement relationship stand to gain a higher percentage of asset share from their affluent clients - over 50 per cent higher in some cases. The movement of retirement funds annually is estimated to be $303 billion.

Pershing provides financial business services to around 1,500 institutional and retail financial organizations and independent registered investment advisors, collectively representing some five million active investors. It has 21 offices in various cities worldwide.