The new China market head has served in senior roles at Citi Private Bank over the past 10 years.

BNP Paribas Wealth Management has appointed former Citi Private Bank figure Kevin King as head of the China market, with immediate effect.

King will be responsible for driving the bank’s China growth strategy. Based in Hong Kong, he will report to Michael Yong-Haron, head of wealth management for North Asia.

An industry veteran, King has served in senior China market roles at Citi Private Bank over the past decade, most recently as global market manager.

“The China market is of utmost importance to our Asia strategy. Our One Bank approach integrating strong investment banking capabilities, high-end global markets expertise, sophisticated financing capabilities and a first class product and advisory platform, together with our award-winning wealth management capabilities, leave us ideally positioned to meet the complex needs of our clients,” BNP Paribas Wealth Management CEO for APAC, Arnaud Tellier, said.