Australia and New Zealand Banking Group has launched a new marketing campaign featuring the world's currently top-ranked tennis star.

ANZ has launched a new marketing campaign across the Asia-Pacific region which coincides with its sixth-year of sponsorship of the Australian Open and third year of sponsorship of the Shanghai Rolex Masters. The new campaign, entitled ‘Your Game, Your Way’, is about the theme of people creating their own paths to success, whatever a person's skills or situation. The campaign is headlined by world number one tennis player Novak Djokovic.

“This new marketing campaign recognises our long-term support of tennis across the Asia Pacific region, and we’re excited to have Novak on board to help us share such inspiring stories in the game of tennis,” Joyce Phillips, ANZ group managing director, marketing and innovation and chief executive for its global wealth arm, said.

The campaign features Djokovic and three stories about people who have created opportunities to succeed through the game of tennis. It will run across TV, digital, outdoor, print and radio including three television commercials.

The move is an example of how banks, including wealth management firms, have forged sponsorship and marketing deals using sports, such as UBS with its association with Formula 1 motor racing, or BNP Paribas - also a sponsor of tennis tournaments such as the French Open - and Barclays, with its role as sponsor of the English Premier soccer league tournaments. As an Australia-listed bank, ANZ of course comes from a passionate sporting nation where tennis already enjoys a high profile.

“I am very excited about this partnership with ANZ. It has enabled me to help show how tennis can have an impact on people’s lives in many different ways. I’ve been playing tennis since I was four years old, but my story is just one of many. This game goes far beyond centre court so it's an honour to be part of these incredible stories of others playing this great game," Djokovic said.