Founded by ex-Google executives, Arta is an AI, wealth, and financial technology company.

Arta Finance, an AI-driven wealth and fintech firm headquartered in Silicon Valley and Singapore, has named a new CEO, Felix Lin, who is succeeding co-founder Caesar Sengupta.

Lin most recently served as president and CFO of the company. Prior to Arta Finance, he was vice president of payments partnerships at Google, where he was responsible for expanding the financial ecosystem built on Google’s payment systems. Before Google, Lin was a repeat founder and CEO, co-founding AvantGo and taking it public in 2000, and led Qurb through its acquisition by Computer Associates, building on foundational roles at NeXT and Oracle.

“Arta is in a position of real strength. We are now serving tens of thousands of members from more than 40 countries, and we continue to scale globally through B2B partnerships with leading financial institutions and fast-growing digital banks, including Wio Invest and Bank of Singapore,” Lin said.

Amanda Ong will continue in her role as Singapore CEO and global head of partnerships at Arta’s Singapore headquarters. 

Arta is backed by investors including Peak XV, Ribbit Capital, Coatue, and EDBI, alongside more than 140 leaders in technology and finance such as Ralph Hamers, Piyush Gupta, Eric Schmidt, Michael Miebach, and Lip Bu Tan.