Since its launch in 2021, the the firm has expanded. It now has offices in Hong Kong, Singapore and Beijing.

Asia’s Lioner International Group, a financial services organisation founded in Hong Kong in 2021, has opened a new Beijing office to enhance its family office advisory offering in China.

The business, which expanded into the Singapore market last year, also operates in Hong Kong, providing insurance, trust, and family office advisory services for high net worth clients.

In contrast to the Hong Kong and Singapore entities, Lioner's Beijing office will not operate as a broker in China. Its operations will solely focus on providing family office advisory services to their valued clients, an area currently in high demand in China, the group said in a statement yesterday. 

The Beijing office is led by Lucy Lu, managing director, who has nearly 15 years' experience in the financial services field, serving HNW clients and listed companies. 

"With a deep local understanding of Chinese culture, Lioner can advise HNW clients on family constitutions, family office structure, and other areas, helping them to establish a governance structure according to their needs, achieve smooth power transition and develop guiding principles for all family members to follow,” Lu said. 

Lioner International Group is an integrated insurance, trust and family office consortium, founded by ethnic Chinese partners, which offers services for ultra-HNW and HNW individuals, families and businesses.