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Global Banks Battle For Mainland China Foothold
Tara Loader Wilkinson
16 February 2012
HSBC has become the latest bank to
announce a large-scale expansion in China, coming on the heels of ambitious plans
laid out by Singapore’s DBS and America’s Citi. Stuart Gulliver, chief executive of the
UK-listed bank, told the Financial Times
this week that he hopes to either increase the bank’s
20 per cent holding in Chinese lender Bank of Communications, if given
regulatory approval, or grow its mainland China branch network from 110 to about 800. Gulliver has set HSBC Hong Kong
chief executive Anita Fung the mandate of implementing this plan, which is tabled for the medium-term. Fung’s task
includes trying to ensure HSBC is a dominant player in the Hong Kong-based
offshore renminbi market, according to the report. The bank joins peers DBS and Citi, both
of which have made big announcements about mainland Chinese growth in recent days. In its full year results on Tuesday DBS, Singapore’s largest bank, forecast “exponential growth” in mainland
China. The bank said it would expand its headcount there by a quarter, or 400 staff
this year. DBS’ net profit in China doubled to more than 500 million yuan ($79
million) in 2011, due to strong growth in corporate lending and trade finance. Meanwhile last week Citi became the
first foreign lender to gain approval to launch credit cards in China, a “significant
milestone”, according to Asia chief Stephen Bird. Citi has offered co-branded
credit cards with Shanghai Pudong Development Bank since 2003. The bank is
hoping to tap China’s increasing consumption and desire for loans. Banks have been battling for a slice of
Chinese wealth for many years, but few have successfully entered the region
where regulations strictly limit the presence of foreign banks. China is
forecast to have 1.40 million HNW individuals with stock of wealth of nearly $9
trillion by 2015, according to estimates by Julius Baer. However headhunters warn that although banks
may make grand statements about adding hundreds of staff in Asia, numbers
rarely add up. One told this publication: “The big numbers make great headlines, but if you go back to the
bank a year later, most will not have hit their targets. Accessing the Chinese
talent pool is probably going to be difficult.” He also pointed out that while hires will be made, the number of redundancies may just keep headcount level. For example, HSBC is currently shrinking its Hong Kong headcount by 3,000, or 13 per cent of the region's workforce, as part of a broad-ranging global cost-cutting programme.